How to Create a GRATITUDE Campaign

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Welcome the holiday season with a gratitude campaign!

Show friends, family, and neighbours how much they mean to you with the following activities.

Write Letters

  • Write two or three letters per week to share gratitude for those in your life
  • Identify 10-12 people to write to this month.
  • Set calendar reminders to pick up the pen!
  • Mail the letters as you go, so you have less to address and send at a time.

The Formula for All-Star Note Writing

  • Close your eyes and visualize the person.
  • Describe their value in your life.
  • Consider their personal experience and what’s going on for them.
  • Ask yourself, “How can I make this person’s day?”
  • Keep it short and sweet.
  • Send a Gratitude Gift

Say thanks to friends or family members for being in your life with a small appreciation gift, like a:

• Digital gift card for coffee.
• Pie for Thanksgiving.
• Pizza delivery. (One of those delivery companies)
• Batch of fresh-baked cookies.

Have the gift delivered straight to their door (like a pizza or pumpkin pie from your favourite bakery), or drop it off on the porch or mailbox — just make sure to send a heads-up


As part of your gratitude campaign, think about friends or family you haven’t reached out to in a while and reconnect. Here are some activities to help you reach out and stay in touch more regularly!

D.E.A.R. Time This stands for “drop everything and read.” Pick a book or article series for you and a friend to read and schedule time weekly or monthly to chat in-person or via video call to share interesting takeaways.

Watch a Show Start a show you’ve both been meaning to watch, and talk about it over coffee or on a call!

Plan a Trip This is a great one for old friends living in different areas. Identify a destination you’d both like to visit, and start planning an adventure for the new year. You’ll chat regularly and have something to look forward to!

Recipe Swap For friends who like to cook (or want to improve), set up a recipe swap. Hop on a call once a month to catch up and go over what you’ve been cooking. You might even make a meal together over a video call. This works for beverages too!

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© 2021 Buffini & Company. All Rights Reserved. Used by Permission. RMMK OCTOBER C

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